Wednesday, May 23, 2007

Coke Zero


可口可樂 = Delicious and Happiness.
[ke kou ke le]

I'm a fan of Coca-Cola. I think it's because I'm a traditional values kinda guy. While Pepsi has the slightly smoother taste and 'hipper' image, I would most likely grab a Coke product based on sheer principles. Coke stands for tradition. A tradition of exploiting workers and hegemonizing the world.

The new Coke Zero recently came out in Taiwan. Coca-Cola's Coke Zero campaign seems to be working here. Zero is always in short supply at the nearby Family Mart. It's dark packaging gives Zero a futuristic spacey feel like something you would drink in the cold, dark regions of outer space. I like the flavor compared to Coke's other diet products. Zero has less of an after taste, but still has a very abrasive flavor especially when it is chilled. It burns the throat. However, there is no other way to drink Zero than chilled and rough like you're swallowing a thousand bubbling stars down your throat. Zero pairs nicely with McDonald's Big Mac meal and works well with hot, salty foods. I would save Zero for the late afternoon after a hard day's work or for those occasional junky, quick dinners of fast food or barbecue. Zero should be throughly chilled and usually complements some sort of salty food. I usually will not drink Zero by itself, to quench thirst, or cool down - there are much better drinks for that such as water. Admittedly, Zero has an artificial taste and no one should claim otherwise.

To sum up the essence of Coke Zero, I would say Zero would be something that Darth Vader would drink. Their shiny black exteriors compliment each other nicely. Both are undoubtedly artificial personas with human undertones. Both are best served chilled. Both remind me of the cruel, harsh reaches of outer space. And both represent large empires trying to establish absolute domination over the universe. Remember: Coke = delicious and happiness.


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